Reflex velocity — the series
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The star moves, and the mass is a lower bound
A planet is found by watching its star fall towards it. The wobble gives a mass multiplied by the sine of an angle nobody has measured — and the shortfall is not a rounding error.
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A planet that was the star's own rotation
A dark spot rotating across a star removes light from the approaching limb and then the receding one, and the line centroid moves. That is several metres a second at the rotation period, from no planet at all — and two of the most celebrated nearby planets were withdrawn on exactly this evidence.
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One eccentric planet, or two circular ones
The velocity curve of a star with one planet on an eccentric orbit is, to first order in the eccentricity, exactly the curve of two planets on circular orbits with periods in the ratio two to one. The difference between the two readings is a term in the eccentricity squared, and for the modest eccentricities most planets have, it is smaller than the noise.
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An exposure time chosen by the star
A Sun-like star's surface rings at five minutes and boils on timescales from ten minutes to a day, and each of those motions shifts its spectral lines by more than the nine centimetres a second an Earth would. The ringing can be averaged away by an exposure tuned to the star; the slowest boiling cannot be averaged away within a night at all, and it sets the number of nights an Earth twin costs.
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A model of the star that can carry the planet
Starspots are modelled as correlated noise with the star's rotation period built in, and the model is good enough to remove signals that would otherwise be announced as planets. It is also good enough to remove planets. Near the rotation period no amount of data in one season separates the two, and away from it a flexible noise model quietly takes most of the evidence a planet would have had.
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A planet has one velocity in every colour
A Doppler shift moves every line in a spectrum by the same velocity, because it is the whole star that moves. A starspot does not move anything; it removes light, and how much light it removes depends on the colour it is seen in. Measuring the velocity in the blue and the red at once separates the two in a single night — until the star's magnetic field, which grows more visible towards the red, takes part of the separation back.
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A slope that is a whole curve of companions
A companion on an orbit longer than the observations shows in a star's velocity only as a steady drift. A drift is one number, an acceleration, and an acceleration is a mass divided by the square of a distance — so a planet at ten astronomical units and a brown dwarf at fifty produce the same straight line. Turning the line into a companion needs the orbit to bend, a picture, or the other two components of the acceleration.