Tully–Fisher — the series
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A line width that is a distance
The width of a galaxy's hydrogen line depends on how fast it rotates, which depends on its mass, which is tied to its luminosity — so a quantity no distance enters gives an absolute brightness, and the distance follows from the brightness that is seen.
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The speed a line width stands in for
A galaxy does not have a rotation speed. It has a rotation curve, rising in the smallest galaxies and peaking early in the largest, and the Tully–Fisher relation is fitted to whichever single number is read off it. Build galaxies with the relation placed in their outer speed and read four other speeds from the same curves, and each gives a shallower or looser relation — which is why the choice of speed is a statement about where the relation lives.
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A disc that turns slower than its mass requires
The star-forming discs of ten billion years ago were not the thin, cold, orderly discs of today. Their gas moved randomly at tens of kilometres a second, and that motion is a pressure that holds up part of each disc, so it turns more slowly than its mass alone would require. Read those rotation speeds as if rotation did all the work and the Tully–Fisher relation tilts and scatters as if galaxies had evolved, when what differs is how much of their weight is carried by disorder.