Linear theory — where it appears
Named by 2 essays across one field — each of them below, with the objects they name alongside it.
A hole too deep for the sky to have made
If the Milky Way sat inside a vast underdense region, everything around it would be expanding faster than the universe as a whole, and the locally measured Hubble constant would come out high — which is what Cepheids and supernovae find. The idea needs no new physics. It needs a void about half empty across the six hundred megaparsecs the supernovae sample, and the same cosmology that predicts the microwave background prices such a void at dozens of standard deviations.
A flow too quiet for the lumps it runs between
The galaxies within ten megaparsecs of the Milky Way recede almost exactly as the Hubble law says, scattering about it by a few tens of kilometres a second. The matter they move through is lumpy at the factor-of-several level, and elsewhere galaxies move relative to their neighbours at three hundred. The quiet is a measurement, it limits what the group's own pull can be read from, and it says something about the place rather than about the law.
Named alongside it
The objects these essays reach for when they reach for this one.
Hubble constantPeculiar velocityBulk flowCepheid variableCosmic varianceCosmic voidCosmological constantGrowth rateHubble diagramHubble tensionLocal groupPower spectrum